News & Advice

The role of a casting director and why actors need to build relationships with them Casting directors are often the unsung heroes of a production. It’s the casting director who will find the perfect actor for the role, l often emphasising the importance of diversity and new talent to the production company. As an actor, […]

Tips from casting directors for how to successfully network yourself as an actor and get connections in acting In the performing arts industry, who you know can be just as important as what you know. Casting directors have fantastic memories and will keep actors they’ve met in mind for future roles. Anyone you’ve worked with […]

How actors can use Twitter to network and build professional relationships online. Whilst plenty of actors have run with the idea of using social media to promote their acting business, for many of us, it can feel deeply uncomfortable. Self-promotion may even feel wrong, as if it goes against who we are, but what if your […]

Performer Abiola Ogunbiyi explains the professional benefits of networking and suggests strategies for those who struggle to put themselves out there. Networking is purely business speak for having a polite conversation. Some people just have it. They strut into a press night party and know exactly what to say and exactly to whom it should […]

Feeling part of something is key for everyone but what if you work in one of the most competitive industries in the world? How do you work towards and finally feel like you really belong? Actor Katherine Kerman shares her story and advice. As a London based American actor, I know a thing or two […]